Jason Fishburn Installed Base Program
Packaging OEMs Food & beverage equipment 14 days

Every uncovered machine you've shipped. With the name of whoever runs it today.

Most OEMs have a service agreement on about a quarter of what they've sold. The rest is out there, running on third-party parts, maintained by people you've never met. Send me your shipment list and I'll tell you who runs each machine now, which ones carry no agreement, and hand your team an agreement plants actually sign.

  • Start with ten machines, free. No call, no card, nothing to install.
  • You get it back in five business days. Then you decide.
  • Built by one person who ran an OEM aftersales department, not an agency.

Get the free 10-machine sample

Two short steps. I reply by hand, usually the same day.

Step 1 of 2 — About you 3 fields left

This is where the sheet goes. Nothing else is sent here.

Your list stays private and is never resold. If your machines sell through dealers who own service, I'll tell you this isn't for you rather than take the money.

Why it goes uncovered

Nobody at the plant is against a service agreement. Nobody offered them one.

It wasn't on the table at install. Or the person who signed it left. Or the renewal notice went to an inbox that no longer exists. Then a third-party shop shows up with a business card and a lower hourly rate, and the machine you built is somebody else's account.

Your team can't sell what it can't see. Most OEMs have no clean answer to two questions: which machines have no agreement, and who at that plant decides today. This program answers both, in writing, in 14 days.

1 in 4machines under an agreement at a typical OEM
1 in 2at the best-run aftermarket teams
2.5×the operating margin of service versus new equipment

Aftermarket benchmarks published by BCG, Bain and McKinsey.

One line, five machines

Four of these five are earning somebody else parts revenue.

What you get

Four things, in 14 days, in a spreadsheet your team can use Monday morning.

01 / The list

Every uncovered machine we can find

Plant, install year, and the maintenance or plant contact who decides today, with a checked email address. Built from your shipment history, then cross-checked against public records so the contact is the one who's there now.

02 / The agreement

A service agreement plants sign

One page, three tiers, priced from your parts and labor rates. Written for a plant manager, not a procurement committee.

03 / The campaign

Five touches and a call script

Five emails and one call script, in order, personalized to the machine on their floor. Your team sends them. Nothing to learn, nothing to configure.

04 / The handoff

One spreadsheet, one walkthrough

A 45-minute session with whoever will work the list, and it's yours. No software to buy, no subscription, nothing to log into.

What the deliverable looks like

A schedule of machines, not a report.

One row per machine. Sort it, filter it, hand it to whoever is making calls. Names and plants are withheld below. Yours arrive unredacted, with each address labelled by how sure it is.

Uncovered machine scheduleExcerpt — 6 of 214 rows
MachinePlantContact todayAgreement
Rotary filler, 2017Dairy, WIMaint. Mgr None
Case erector, 2014Snacks, PAPlant Mgr Lapsed 2023
Cap sealer, 2019Pharma, NJMaint. Supv None
Checkweigher, 2021Co-packer, TXEng. Mgr Third party
Shrink bundler, 2012Beverage, FLMaint. Mgr None
Cartoner, 2016Frozen, MNPlant Mgr Lapsed 2024
REV A  —  214 rows  —  61 no agreement  —  28 lapsed  —  19 third party

How the 14 days go

You give me 45 minutes. I do the rest.

Day 1

Kickoff

45 minutes. Your shipment list, your service rates, and your current agreements, so we know what's already covered.

Days 2 to 10

The build

I find the machines and the people, and write the agreement. You don't hear from me unless I need something.

Day 12

Review

You see the list and the agreement. Change anything.

Day 14

Handoff

Spreadsheet, agreement, campaign, walkthrough. Your team starts selling.

Pricing

Start free. Pay when you've seen the work.

Ten machines, free, in five business days. Most people start here. You see exactly what a row looks like before any money changes hands.

Starter
$500one time

Fifty machines from your shipment list. I send back the maintenance or plant contact at each one today, a working address for the ones I can reach, and which machines have no agreement. Across the plants I have run so far, about three quarters come back with a usable address, and the sheet always says how sure each one is.

  • Delivered in five business days, or you don't pay
  • Plant, machine, install year, decision-maker, address and how it was checked
  • Credited in full toward the program
  • Fewer than 25 of the 50 come back with a named contact and a working address, you don't pay
The program
$2,500one time, 14 days

The full uncovered-machine list, the agreement, the campaign, and the handoff. Everything on this page.

  • Every uncovered machine we can find, with today's contact
  • Three-tier service agreement priced from your rates
  • Five-touch campaign and call script
  • 45-minute walkthrough with your team
If I can't find at least 25 uncovered machines with a named contact, you don't pay.
After the program

The refresh, if you want the list to stay true

A list of people starts going stale the day you get it. Maintenance managers leave, plants change hands, machines get sold, and you keep shipping new ones that nobody has added. Each month I re-check every contact, replace the ones who have gone, add whatever you shipped, and send back one page showing how many machines moved onto an agreement. One agreement signed usually pays for the year.

You do not decide this now. Six weeks after handoff I refresh the list once, free and unasked, so you can see what changed in a month before anyone talks about money. Month to month after that, cancel whenever.

$400per month
cancel anytime

Who's behind it

One person. Not an agency.

I'm Jason Fishburn. Mechanical engineer by training, industrial sales by trade. I built the aftersales department at an industrial equipment OEM, where this exact system added $5M of recurring revenue in its first year.

I do the research, write the agreement, and walk your team through it myself. If your machines sell through dealers who own the service relationship, this isn't for you, and I'll say so on the first call.

Questions

The ones I get first

Where does the data come from?

Your shipment records first. Then public sources to find today's contact and catch machines that changed hands: hiring posts that name your equipment, trade press, professional profiles, used-equipment listings. Nothing is pulled from your customers' systems.

Do you need our customer list?

Yes, or your shipment list, and it stays private. It's the backbone of the work: I take every machine you've shipped, find who runs it today, and mark which ones have no agreement. If it lives in three systems, send all three. If it doesn't exist in any of them, this isn't the right time for the program, and I'll say so.

What counts as uncovered?

A machine with no current service agreement from you. Never offered, lapsed, or covered by a third party.

How sure are you about the email addresses?

Every address is checked against the receiving plant's own mail server first. Across the plants I have run so far, about 40% confirm outright and are marked verified. Roughly another third cannot be confirmed by anyone, because the plant either runs a catch-all server that accepts every address or sits behind a gateway like Mimecast or Proofpoint that refuses checks. Those carry the naming format that plant actually uses and what share of its staff use it, so a row might read likely, 93% of this domain. The rest resolve to a named person with no working address, and I say that too. You see which is which rather than finding out by bouncing.

What does the agreement look like?

One page, three tiers. Usually an annual inspection tier, a parts-and-labor tier, and a guaranteed-response tier, priced from your own rates.

Does the list go out of date?

Yes, and fast. Figure on 2 to 3% of your contacts becoming wrong every month as people change jobs, so a list is meaningfully stale inside a year. That is what the $400 refresh is for. Six weeks after handoff I redo it once for free so you can see the size of the drift yourself, then it is month to month if you want it. Plenty of people work the original list, close what they close, and never need it. That is a fine outcome.

Who is this not for?

OEMs that sell through dealers who own service. Companies whose agreement coverage is already above half. Anyone who wants software instead of a list.

What happens after I send the form?

I read it myself and reply, usually the same day and always within one business day. For the free sample you send ten machines with plant, city, model and year, and five business days later you get the sheet back. There's no call unless you want one.

Ten machines. Five days. Nothing owed.

You'll know inside a week whether this is worth $500, let alone $2,500. That's the whole point of starting free.